Leeds United Football Club

Work is steaming ahead on the first phase of the multi-million pound East Stand redevelopment at Elland Road, the home of Leeds United Football Club.

A brand new floor has been created offering luxury executive boxes and two modern, high specification event spaces.

Within the East Stand facilities you will enjoy stylish surroundings, with a brand new dedicated reception entrance, fast executive lifts, a goods lift and panoramic views of the city.

The popular Lorimer Suite, with floor to ceiling windows, has been doubled in size and now provides 450sqm of prime space suitable for conferences, exhibitions and events.

This further enhances the excellent facilities offered at Elland Road along with a prime location adjacent to the M621 motorway and ample free parking.

Further phases will see the construction of a hotel and nightclub on site.

Other popular suites at the Stadium are the Centenary Pavilion 2018 sqm, the Nicky Chapman Suite 532sqm, and the Bremner Suite, which is 394sqm.

Conference & Events Manager Helen Briden said: “The ongoing developments at Elland Road ensure we can offer a one-stop solution to conference and exhibition organisers.

“Our flexible facilities ensure we can meet the needs of any industry sector. We pride ourselves on our level headiness approach and experience, helping to ensure the smooth running of our clients’ events.

“Organisers expect quality and value for money at all times and especially now in this challenging economic climate.

“At Elland Road Stadium we continually strive to offer exceptional facilities, food and customer service, maintaining our position as one of the premier venues in the North of England.”

Leeds United legend Allan Clarke performed the opening ceremony of the new Centenary Pavilion in front of an invited audience of almost 600 guests on November 10, 2010.

The glitzy official opening took place on Wednesday with Leeds United chairman Ken Bates, Leeds United manager Simon Grayson, and Allan Clarke among the guests. Welcome to Yorkshire CEO Gary Verity was also among the speakers.

The multi-million pound venue, which has already staged Harvey Nicholls first out-of-store fashion show away from London, first opened its doors on September 23, and has already staged a number of major exhibitions.

The new Centenary Pavilion, named after the club’s FA Cup win in 1972, can hold almost 3,000 visitors and seat over 1,200 people guests for dinner and is one of the biggest venues of its kind in Northern England.

Leeds United chairman Ken Bates said: “This is a magnificent venue. Hopefully it will be important to Leeds and there will be spin-offs for the rest of Yorkshire. We will be able to bring functions here that would be held outside of the county.”

On seeing the venue for the first time since completion, Gary Verity said: “It’s spectacular. It’s a great asset for the club, the city of Leeds and the county of Yorkshire. What this particular venue brings to the party is the scale and size of it. If you want to do a big event or a sit-down dinner for a 1,000 people plus the choice of options in Yorkshire are narrow, so in terms of being able to host and accommodate the prestigious dinners this brings that to the party. This venue also has great access.”

Helen Briden Conference and Events Manager said: “This is a very proud time for us all here at Elland Road. The opening has given us an opportunity to showcase our excellent facilities, food and service to the top Conference and exhibition organisers in the UK. We have had excellent feedback from the event and look forward to our guests hosting their events with us in the future.

The Centenary Pavilion also can also be divided into two suites, named after two of the club’s heroes from that win against Arsenal, Clarke and Mick Jones.

Clarke said: “I feel emotional and humbled. It is a magnificent venue for the football club and the city. Football now is a business and this facility will bring benefits off the field that are important to the club.”

The official opening featured performances from Tenors Unlimited, the Globe Girls, Jazz band Mr Swing, and 11-year-old comedian Jack Carroll, who suffers with cerebral palsy.

- 1250 capacity for dinner / 1600 theatre style

- High spec interior with starlit ceiling and ruche lined walls

- Partitionable and sound-proofed to 25 decibels

- Ample free on-site parking

- Energy saving and environmentally friendly design

Leeds United legends Allan Clarke and Paul Reaney kicked-off a charity fashion show for the first big event to take place at the club’s new Centenary Pavilion.

The new Pavilion played host to a Football versus Fashion event in association with Harvey Nicholls and Yorkshire Cancer Research.

A star-studded audience turned out for the black-tie fundraiser to mark the 85th anniversary of YCR as an independent charity. To celebrate the occasion, it was the first time Harvey Nicholls has undertaken an out-of-store show.

Guests enjoyed a champagne reception, followed by a four-course dinner.

The Centenary Pavilion, which can seat over 1,200, only opened for the first time the previous weekend when over 3,000 fans gave Lucas Radebe a heroes reception ahead of the club’s game against Sheffield United.

Bookings are already being taken for the new Pavilion, which is also divisible into two smaller suites, named after Allan Clarke and Mick Jones, two of the Leeds United heroes from the 1972 FA Cup final.

Visitors arriving at Leeds United’s Elland Road stadium over the past few months can’t have failed to notice the magnificent development rising across the road from the towering East Stand.

The new Centenary Pavilion is edging ever closer towards its completion date of late next month, and Elland Road will soon be home to the largest dining facility in the region.

The new state of the art Conference and Exhibition centre is due for completion on September 17 with the first prestigious events commencing later that month.

Ideally located just 1.4 miles from Leeds Central railway station, adjacent to Junction 2 of the M621 motorway and within easy access of all major northern motorway networks, the Centenary Pavilion will offer pillar-free space of up to 1600 people theatre style and 1400 for a dinner.

Conference and Event manager Helen Briden said: “These are exciting times at Elland Road. The new Centenary Pavilion development changes by the day and is really taking shape now. It’s now possible to envisage the scale and quality of events we will be able to offer our clients, opening up new markets for Leeds United and the city of Leeds alike”.

Bookings are already being taken for the new Pavilion, which will also be divisible into two smaller suites, named after Allan Clarke and Mick Jones, two of the club’s heroes from the 1972 FA Cup final.

The official opening is scheduled for November 10.

For more information please contact 0871 334 1919 Option 2

Leeds United’s Conference & Events Manager Helen Briden was named winner of the Leeds, Live it, Love it Award at the Leeds Hotel & Venue Association Awards dinner on Friday May 21.

The award was presented to the individual or team who demonstrated what they have achieved to “put Leeds on the map.” This involves raising the profile of the city nationally or internationally or any initiatives and the results that has been undertaken to target national or international guests.

Helen's nomination by Bewleys Hotel, Leeds was endorsed by key personnel from Welcome to Yorkshire, the MIA and the Royal Armouries (INT).

On receiving the award, Helen said: “What a humbling accolade being considered against some of the top people in our region. Everyone in Leeds and Yorkshire play their own special part in making this city and county the fabulous and incredible place that it is.”

The award comes at an exciting time as Elland Road commences the development of the new Centenary Pavilion which will offer the largest Conference and Exhibition space in the city and one of the largest in the North East.

Our Conference and Events team have again been short-listed for a number of awards at this year's Leeds Hotels Association Awards ceremony.

The C&E team have been nominated for the 'Top Team' award while Helen Briden has been nominated by Bewley's Hotel for the Leeds, Live It, Love It award.

The Top Team Award will be awarded to a group of people or department who can demonstrate that by working well as a team, they have achieved a joint objective which has benefited the organisation, hospitality industry, or local community.

The latter award will be presented to the individual or team who can demonstrate what they have achieved to 'put Leeds on the map'.

This could be either by raising the profile of the city nationally or internationally or any initiatives (and the results) that has been undertaken to target national or international guests.

The awards ceremony takes place on May 21.

The news follows the club’s promotion back to the Championship following a three-year exile in League One.

Leeds United Conference and Events team have been honoured with yet another award.

In recognition of their commitment and support to the Yorkshire Ambulance Service in arranging their Annual Awards recently; their dedication, attention to detail and professionalism was recognised for going above and beyond the call of duty.

Accepting the award, Conference and Events Manager Helen Briden said: “This is indeed a great honour for us. Although we have a large and prestigious National client base, it is always our intention to ensure we also work closely with local government departments and businesses alike, in recognition of the immense contribution they make to the local economy and community.

“The Yorkshire Ambulance Service and Community Response Teams’ constantly deliver extremely high standards of service and professionalism and to be recognised by them is indeed a humbling accolade.”

The awards took place at Elland Road on Saturday 13 March 2010.

2010 has got off to a flying start at Elland Road, home of Leeds United Football Club with the promise of an exciting new development.

Plans have been announced to expand the current Conference and Events facilities; doubling the size of the Conference and Exhibition Centre, making it the largest facility in Leeds and one of the largest in the North of England, with a capacity to seat 1450 for dinner.

This self-contained suite will be a large open space with no pillars, a large state-of-the-art kitchen, two bars and will benefit from excellent ground floor access. This further enhances the superb offering made by Elland Road to the Events industry.

This comes at a time when the Leeds United Conference and Events Team reported a 28 per cent increase in sales of public Christmas party nights in 2009 from 2008.

Conference and Events Manager Helen Briden said: “This is a tremendous achievement by my team during such difficult economic times. This shows their passion and determination to succeed.

“It has been a difficult year but we prepared well and re focussed our proactive sales approach. This has allowed us to introduce over 150 new business accounts during the past twelve months and see the increase in our Christmas sales”.

Work commences on May 9 and the new facilities will be available late September.

Click below to see our forthcoming events

www.leedsunited.com/page/CEEventsDetail/0,,10273,00.html